Content removed / Walls installed
It's a social bar about physical and virtual barriers of monetizing goods and/or content.
The bar is open for legal consultancy vis-a-vis Youtube blocked videos and advertisement as a means of monetizing copyrighted material.
To understand the effect of such automate virtual policies the bar incorporates a taxation system in its service and bar items (drinks, beer tabs, price list). That is a tax system borrowed by a physical barrier when a wall was installed around Paris in the 18th century. The city outsourced to private companies the collections of taxes on goods entering the city wall. Following this rational of direct taxation, the bar explains contemporary and virtual forms of taxation and monetization. It takes the case of monetizing audiovisual content online by presenting how Youtube and similar major services work. It displays the main ways of monetizing uploaded content and how big media companies have provided audiovisual material to Youtube and to other services for identifying any infringing uploads and automatically block those or put adds on those videos. The bar shows how the matching algorithm works and where it fails.
Here is an attempt to understand how sharp is the imaging comparison Youtube does when comparing uploads to their huge database of copyrighted content. It's a short extract of Harry Potter with some random glitches inserted in the frames.
In that shape the video it wasn't matched and thus no adds were inserted. While a mix of that video with a few seconds of untouched extract of Harry Potter was automatically monetized with advertisement insertion. Remix video
And that is where the identification system fails. How remix works are dealt with? If a remix work gets identified as content owned by third parties then the author of the remix work has no monetizing resources available on Youtube and similar goes for the other services such as Dailymotion etc.
Event presented at Extra City gallery in Antwerp, Belgium in January 2014.
Concept and realization: Maria Karagianni and John Colenbrander.
Technical support and facilitators: BolwerK, Constant art residency in Brussels, Extra City in Antwerp.